Ayurvedic · Prostaglandin-free · 23 botanicals

Ayurvedic Eyelash & Brow Serum

Q: What is an Ayurvedic lash and brow serum?

A herbal oil (taila) prepared the classical Ayurvedic way: herbs are cooked into a carrier oil until the water evaporates. Athreya's version uses organic castor and sesame oil with 21 herbs, flowers and fruits such as Bhringraj, Brahmi, Gotu kola and Jasmine.

Q: Is the serum vegan?

No. Following the classical recipe it contains cow's milk, so it is vegetarian but not vegan.

Q: Who should check before using it?

It is for external use only. Consult a physician or Vaidya first if you have an eye condition, sensitive eyes or skin, allergies, a medical condition, or are pregnant, nursing or on medication. Patch-test first and stop if irritation occurs.

Athreya's Healthy Eyelash & Brow Serum is a prostaglandin-free Ayurvedic lash and brow oil: 23 classical botanicals, including Bhringraj, Brahmi, Gotu kola and Jasmine, slow-infused in organic castor and sesame oil. Applied nightly, it conditions lashes and brows for the look of fuller, longer-looking lashes and beautifully defined brows.

Athreya Herbs Ayurvedic Eyelash & Brow Serum, 10 ml bottle with applicator

Get the Lash & Brow Serum — $20.99

10 ml bottle · ships from the USA

✦ Prostaglandin-free · Castor & sesame oil base · Small-batch, made in the USA ✦

What is an Ayurvedic lash and brow serum?

An Ayurvedic lash serum is a herbal oil (taila) prepared the classical way: herbs are cooked into a carrier oil until the water evaporates, so the oil carries both oil- and water-soluble plant compounds. Athreya's serum uses castor and sesame oil as the base, the two oils Ayurveda has long used in hair and skin care, and adds 21 herbs, flowers and fruits.

Prostaglandin-free

Many lash serums rely on prostaglandin-type ingredients. This one contains none — only plant oils, herbs and cow's milk, listed in full below.

Castor + sesame base

Organic castor and sesame oil coat and condition each lash and brow hair for a softer, glossier, healthier-looking finish.

Classical recipe

Prepared following classical Ayurvedic texts, including the Sharangadhara Samhita, Ashtanga Sangraha and Sahasrayogam, in small batches.

The key botanicals

Bhringraj (False daisy)

Eclipta alba — the herb Ayurveda is best known for in traditional hair-care oils.

Brahmi

Bacopa monnieri — used in classical oils to add a conditioned, lustrous look.

Gotu kola

Centella asiatica — a classic botanical for nourishing skin-care preparations.

Jasmine (Jati)

Jasminum grandiflorum — the floral heart of the blend, with a cooling, gentle feel.

Indigo (Neelini)

Indigofera — traditionally used in Ayurvedic oils to enrich the look of natural lash and brow color.

Amla, Neem, Turmeric, Manjistha

Classical supporting herbs that round out the formula's antioxidant-rich plant profile.

Frequently asked questions

Is this eyelash serum prostaglandin-free?

Yes. It contains no prostaglandin or prostaglandin-type ingredients — only castor and sesame oil, 21 botanicals and cow's milk.

What is in Athreya's lash and brow serum?

Jasmine (Jasminum grandiflorum), Gotu kola (Centella asiatica), Parpataka (Oldenlandia corymbosa), Toya Apamarga (Cyathula prostrata), Pashanabheda (Aerva lanata), Neem leaf (Azadirachta indica), Nirgundi leaf (Vitex negundo), Manjistha (Rubia cordifolia), Turmeric root (Curcuma longa), Karanja root (Pongamia pinnata), Indigo (Indigofera arrecta), Bhringraj (Eclipta alba), Karna Spota (Cardiospermum halicacabum), Amla (Emblica officinalis), Licorice root (Glycyrrhiza glabra), cow's milk, Gunja (Abrus precatorius), Brahmi (Bacopa monnieri), Guduchi (Tinospora cordifolia), Haritaki (Terminalia chebula), Vibhitaki (Terminalia bellerica), sesame seed oil and castor oil.

How do I apply it?

At night, on clean lashes and brows with contact lenses removed: start at the lash root and sweep to the tips, then lightly brush through the brows. Massage any extra into the lids.

Can I use it on my eyebrows too?

Yes — it is made for both. Brush a little through the brows each night for a fuller-looking, defined shape.

Is it vegan?

No. Following the classical recipe, it contains cow's milk, so it is vegetarian but not vegan.

Who should check before using it?

For external use only. Consult a physician or Vaidya before use if you have an eye condition, sensitive eyes or skin, allergies, a medical condition, or are pregnant, nursing or on medication. Patch-test first and stop if irritation occurs. Do not use if the seal is broken.

Where is it made?

Herbs are sourced from India; the serum is prepared in small batches in the USA, in a facility that also processes tree nuts.